Some Good Trade Show Advice

Despite the fact that trade show attendance is going down and there is less money in your marketing  budget for attending physical events, if you do have to go to one you’d better make it worth it.

I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable:

  1. Buy a booth you can afford
  2. Strategically organize your booth
  3. No chairs
  4. Eliminate distractions
  5. No smart phones
  6. Leave laptops at the hotel
  7. Choose the booth staff wisely

Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event! 😉

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This entry was posted on Tuesday, December 13th, 2011 at 9:00 am and is filed under Marketing Budget, Marketing Planning, Trade Shows and Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Some Good Trade Show Advice

  1. Best of B2B Marketing Zone for December 13, 2011 « Sales and Marketing Jobs says:
    December 14, 2011 at 10:06 pm

    […] Some Good Trade Show AdviceDespite the fact that trade show attendance is going down and there is less money in your marketing  budget for attending physical events, if you do have to go to one you’d better make it worth it. like how Vanessa Nornberg described in an Inc.com article  a few tips to make your trade show profitable: Buy a booth you can afford. No chairs. MORE >> […]

    Reply

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