Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it.
I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable:
- Buy a booth you can afford
- Strategically organize your booth
- No chairs
- Eliminate distractions
- No smart phones
- Leave laptops at the hotel
- Choose the booth staff wisely
Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event! 😉
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The Effective Marketer 
[…] Some Good Trade Show AdviceDespite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. No chairs. MORE >> […]