HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.
With “An Introduction to Inbound Marketing Analytics“, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice.
Inbound Marketing Analytics Overview
In the eBook you will see metrics for the following marketing tactics:
- Social Media
- Email Marketing
- Lead Nurturing & Marketing Automation
- Your Website & Landing Pages
- Search Engine Optimization
- Paid Search
- Business Blogging
The benefits of analyzing your marketing performance according to HubSpot are:
1. Identify what’s working.
2. Identify what’s not working.
3. Identify ways to improve.
4. Implement more of the tactics that work to improve marketing performance
Agreed!
Get your free copy of the “An Introduction to Inbound Marketing Analytics” eBook.
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The Effective Marketer 
This link takes me to a monitoring social media presence ebook, not inbound marketing analytics.
Hi Melissa, that’s strange. They seem fine to me. Try this one then: http://www.hubspot.com/intro-to-inbound-marketing-analytics/
It should take you to the appropriate eBook download page.
[…] Inbound Marketing Analytics 101HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Email Marketing. Paid Search. MORE >> […]