There isn’t a product marketer who hasn’t worked in some way with analyst relations. Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy.
Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference.
Check out the full post here: https://medium.com/@danielkuperman/how-product-marketers-should-look-at-analyst-relations-42f0da45d84a
I hope this helps you review your current A/R plan or put together a brand new one.