The Effective Marketer

Who doesn’t like free stuff? I sure do, especially when it comes to marketing. That’s why I’m eager to check out two resources:

MarketingProfs Digital Marketing World

The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. The event was on September 16 but I was travelling and missed it. No worries because the whole thing is archived online for you to watch at any time! Access is free and open until December, so you do have some time but don’t wait too long.

The link for the MarketingProfs Digital Marketing World online event is: http://www.marketingprofs.com/events/9/conference

Meeting of the Minds Webcast Series

Marketing NPV is one of those great little secrets of the web, because not many people know of them. An advisory firm that focuses on linking marketing to financials, they have great stuff when it comes to marketing ROI and on marketing measurement. That’s why I think their new webcast series has great promise. The Meeting of the Minds is a free series of webinars featuring some of the great minds in academia such as Don Schultz, Gary Lilien, Dave Reibstein, Paul Farris, Tim Ambler, and others.

Although the topics seem to be more on the strategic side (big picture view), they will surely generate some interesting insight. Worth checking out and registering for those that are aligned with your interests.

The link for Meeting of the Minds Webcast Series is:

http://marketingnpv.com/node/614

I’ll watch them and post my review. Please do the same!

And enjoy… free is always good 🙂