Inbound Marketing Analytics 101

December 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

With “An Introduction to Inbound Marketing Analytics“, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice.

HubSpot Inbound Marketing Analytics eBook

Inbound Marketing Analytics Overview

In the eBook you will see metrics for the following marketing tactics:

  • Social Media
  • Email Marketing
  • Lead Nurturing & Marketing Automation
  • Your Website & Landing Pages
  • Search Engine Optimization
  • Paid Search
  • Business Blogging

The benefits of analyzing your marketing performance according to HubSpot are:

1. Identify what’s working.
2. Identify what’s not working.
3. Identify ways to improve.
4. Implement more of the tactics that work to improve marketing performance

Agreed!

Get your free copy of the “An Introduction to Inbound Marketing Analytics” eBook.

Introduction to Marketing Analytics eBook


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