What Are Your Brand Touchpoints?

White fenceA nice post by Nick Westergaard on the “12 Most Underutilized Brand Touchpoints” talks about the stuff many people relegate to second plan when thinking about their company’s brand.

You have your logo, your tagline, your website… but how about product packaging,  brochures, and holiday cards? Yup, holiday cards deserve some branding love too. It’s all about how you present yourself and your company to customers and prospects in every single touchpoint. This means every place where someone will see your company (or read about it) should have the same consistent message, look and feel.

So what are the 12 touchpoints? They are:

  1. Packaging
  2. Invoices
  3. Packing Slips
  4. Price change letters/ renewal notices
  5. User guides
  6. New business proposals
  7. Vehicles
  8. Search ads
  9. Holiday cards
  10. Inter-office / company newsletters
  11. Employees
  12. The back of the fence (this is a Steve Jobs analogy, about what goes inside your product or at the back of the fence where people usually don’t even look)
Check out the full article here: http://12most.com/2011/12/05/12-underutilized-brand-touchpoints/

What is your list of touchpoints?

Advertisements

One Response to What Are Your Brand Touchpoints?

  1. […] What Are Your Brand Touchpoints? THE EFFECTIVE MARKETER | THURSDAY, DECEMBER 8, 2011 […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: