A nice post by Nick Westergaard on the “12 Most Underutilized Brand Touchpoints” talks about the stuff many people relegate to second plan when thinking about their company’s brand.
You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? Yup, holiday cards deserve some branding love too. It’s all about how you present yourself and your company to customers and prospects in every single touchpoint. This means every place where someone will see your company (or read about it) should have the same consistent message, look and feel.
So what are the 12 touchpoints? They are:
- Packaging
- Invoices
- Packing Slips
- Price change letters/ renewal notices
- User guides
- New business proposals
- Vehicles
- Search ads
- Holiday cards
- Inter-office / company newsletters
- Employees
- The back of the fence (this is a Steve Jobs analogy, about what goes inside your product or at the back of the fence where people usually don’t even look)
Check out the full article here: http://12most.com/2011/12/05/12-underutilized-brand-touchpoints/
What is your list of touchpoints?
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[…] What Are Your Brand Touchpoints? THE EFFECTIVE MARKETER | THURSDAY, DECEMBER 8, 2011 […]