A Tough Road for Marketing Automation

Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit.

What’s Ahead for Marketing Automation Vendors

Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website.

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