I am often looking for best practices, reports and other resources on email marketing and end up exchanging what I have written down on pieces of paper with other marketers at conferences or online, so I’ve decided to publish here my entire list of resources I found on the web for all things “email marketing”.
This is a good list but not meant to be all inclusive, I am definitely missing a few good sites. Please let me know which ones you think should be included and I’ll update this resource page.
Articles, Best Practices, Links About Email Marketing
- Email Marketing Reports (www.email-marketing-reports.com)
- The Email Guide (www.theemailguide.com)
- ClickZ Email Marketing Articles (www.clickz.com/experts/em_mkt)
- Email Experience Council (www.emailexperience.org)
- MarketingSherpa (www.marketinghserpa.com)
- MarketingProfs (www.marketingprofs.com)
- eMarketer (www.emarketer.com)
- eROI Resource Center (http://www.eroi.com/online-marketing-resource-center/resources-e-marketing-resource-links/)
Email Benchmarks and Industry Statistics (mostly free)
- MarketingSherpa Email Marketing Guide
- European Email Benchmark Study
- Silverpop International Email Marketing Benchmark Study
- DMA UK Q2 2009 Benchmark Report
- MailChimp’s Email Marketing Benchmarks for Small Business
- MailerMailer Email Marketing Metrics Report
- Lyris Email Marketing Statistics and Metrics
- Epsilon North American Q409 Email Marketing Trends Report
- GetResponse Email Marketing Metrics Around the World
- Bronto Delivery Statistics
- eConsultancy Email Marketing Statistics Report
Notable Email Marketing Blogs
Blogs worth checking out, both from vendors and independent sources (in no particular order):
- Blue Sky Factory Blog
- Exact Target Blog
- No Man is an Iland
- Be Relevant!
- Email Marketing Voodoo
- Vertical Response Blog
- MarketingSherpa Blog
- Bronto Blog
- DMA UK Email Marketing Blog
- Email Experience council Blog
- Aweber Blog
- The Email Wars
- Return on Subscriber
- Forrester’s Email Marketing Blog
- Adventures in Email Marketing
Email Marketing Training
The following are some training programs on email marketing. Note that some are paid. Email marketing vendors and ESP (Email Service Providers) sometimes have good free online training on their sites that although usually slanted towards their offerings can give newbies a good overview of the basics.
- MarketingExperiments
- eConsultancy Digital Training
- Direct Marketing Association (DMA Certified Marketing Professional
- MarketingSherpa’s Email Marketing Essentials Workshop
- MarketingProfs Online Seminars
- The Constant Contact Guide to Email Marketing (free)
- Campaigner Education and Training Page
- MailChimp Email Marketing Articles & Guides
- ExactTarget Email Field Guide
- CampaignMonitor Articles and Tips
- Lyris Email Marketing Resources
- SilverPop Email Marketing Resources
Conferences and Events
Although there are many marketing conferences out there, very few focus almost exclusively on email marketing. Below are the few that stand out.
Email Marketing Vendors
Below are the most well known email marketing vendors listed in alphabetical order.
- Arial Software (www.arialsoftware.com)
- Aweber (www.aweber.com)
- BlueHornet (www.bluehornet.com)
- BlueSky Factory (www.blueskyfactory.com)
- Bronto (www.bronto.com)
- Campaigner (www.campaigner.com)
- CampaignMonitor (www.campaignmonitor.com)
- ConstantContact (www.constantcontact.com)
- Eloqua (www.eloqua.com)
- EmailGarage (www.emailgarage.com)
- Emma (www.myemma.com)
- ExactTarget (www.exacttarget.com)
- Experian CheetahMail (www.cheetamail.com)
- iContact (www.icontact.com)
- KnowledgeMarketing (www.knowledgemarketing.com)
- Listrak (www.listrak.com)
- Lyris HQ (www.lyris.com)
- MailChimp (www.mailchimp.com)
- MarketBright (www.marketbright.com)
- Pardot (www.pardot.com)
- Responsys Interact (www.responsys.com)
- Silverpop (www.silverpop.com)
- StreamSend (www.streamsend.com)
- StrongMail (www.strongmail.com)
- Topica (www.topica.com)
- Vertical Response (www.verticalresponse.com)
- Yesmail Enterprise (www.yesmail.com)
- Zeta Interactive (www.zetainteractive.com)
Did I miss any good resource you’d recommend? Let me know!
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The Effective Marketer 
Thanks so much for including the Blue Sky Factory (BSF) blog on your list of email marketing blog and vendors. Much appreciated!
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
Thanks for the list. Can you please include the list of top email list providers?
Thank You,
Thomas
Hi Thomas,
I didn’t include email list providers for two reasons, the first being it’s usually not best practice to purchase email lists, and second because I’m not too familiar with lit providers.
I know you can clean up your email list and append using services from D&B (www.dnb.com), Hoovers (www.hoovers.com), and the like. But I haven’t been able to find a good list of reputable providers, yet.