Pressured to join the social media scene and start tweet-link-face-blogging? Hold on a minute, because first you may want to read what some experts have to say.
In one word: LISTEN.
Before letting everyone know you’re there and that your company or product is great, find out if people will care and, more importantly, find out how to engage them so that in the future they may care. Not wanting to rehash what has already been expertly written, here are some great starting points:
- The Six Free Listening Tools You Cannot Do Without, from Debra Askanase, is a great compilation of free tools that can get you started. Also, worth checking out is her recent post on “the case of 4,000 indifferent twitter followers“.
- Another good list of tools to use for listening into social media sites is given by Clay McDaniel on this MarketingProfs article.
- But before you go after all the shiny new tools, make sure you ask yourself the Five W’s of Social Media Listening, courtesy of Jason Falls.
There are countless other sources on the web, but I thought these are a very good summary of the basics. If you have come across other great tools or advice, please share!