A Brief History of Marketing

February 25, 2013

I was made aware of the new infographic “The Evolution of Marketing Automation” by Jaclyn from BlueGlass, the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation.

Although interesting, I am not sure the infographic format is the best way to visualize this information. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. My recommendation would be for them to transform this into a nice SlideShare presentation.

Also, the infographic seems to focus more on the evolution of marketing channels rather than the evolution of marketing automation per se. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005). Other important marketing channels like direct mail, and the once-popular online banner ads of the 90’s are strangely not mentioned.

So for someone who is publishing content with the title of evolution of marketing automation, they are surely missing out on a LOT of stuff that happened before in marketing history. Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content.

Maybe a good source of comparison is another infographic titled “The History of Marketing“, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “A History of Disruptive Innovations in Marketing” which focused mostly on the technology advances. Heck, even the simplistic “History of Marketing Channels” infographic from Visual Loop published back in 2010 had more meat.

Maybe I am being too picky. What do you think?

P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links:

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Apple’s Marketing Genius

August 26, 2011

With Steve Jobs stepping down from the CEO post at Apple, is inevitable we look back at the history of such an iconic company. Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry.

While Brand Republic’s post “Appointment to view: Apple’s History of Marketing” takes us back to the early days of Apple advertising the Apple-1 in 1976 until today’s iPad commercials, Tom Hormby’s “Think Different – The Ad Campaign that Restored Apple’s Reputation”  is a great analysis of the role marketing played in lifting Apple from almost demise to what became the greatest turnaround in that company’s history.

There’s been speculation about Apple’s ad spend but it is clear that Apple’s marketing has always followed a set of guiding principles, no matter how much money they had for the marketing budget at the time.

For more about Apple’s best ads, check out Advertising Age’s “The 10 Best Ads to Come Out of Steve Jobs’ Reign at Apple”  and Marketing Week’s “Apple: A History in Ads”.

Apple: History in Ads

Apple Silhouettes Commercial

10 Best Ads from Steve Jobs


   

                                                                                                                                                                                                                             
You may also want to check out this video showing the original marketing group at Apple at the launch of the McIntosh reminiscing about the old days, telling tales and sharing some insider stories of what it was like to work at Apple in the early days.

Finally, Guy Kawasaki’s book “The McIntosh Way” talks about his career as a McIntosh Evangelist, the early efforts of Apple to dominate the personal computer market, and more. His book is now offered as a free download.


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