I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons:
- We don’t have a marketing person or department
- We don’t have enough time to create content
- Our website sucks, we want to fix it first
- We are still researching topics for our blog posts
- We don’t know where to start
Any other typical reasons I missed? You have probably heard (or thought yourself) a few more, I bet.
A Simple Content Marketing Strategy
Yes, creating content is difficult. Creating blog posts, writing articles, shooting videos take time and effort. BUT (a big but for sure) you’ve gotta start somewhere!
So here’s my suggestion for those still on the fence or trying to climb what seems like a very tall content-marketing-fence: Just Do It! (sorry Nike!, don’t sue me for copyright infringement please)
That’s right, just type something and let it fly. Don’t waste time reviewing 5 times before hitting “publish”. Don’t wait three days for your team to give their feedback. Stop having second thoughts of whether anyone will like it.
You know why? Because if you are not producing any content now, anything (yes, anything!) you produce will be better than what you have today.
Yes, it’s that simple
Sure, you don’t want to publish crappy stuff. But you know what? If you add too much stress, too much “process” and too much thinking behind content creation you will set yourself for failure. Small companies or small marketing departments can’t afford to spend too much time on content marketing, I know that for a fact. There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) a few times already.
So make your life easy and just start writing (or recording, if you will) and publishing. With time, you will be able to put more processes in place, get a good review and approval workflow, whatever you think is necessary to create quality content at your company. But, start simple. Unless you start creating something NOW you will regret not having done it sooner.