You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task.
That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization.
Check out part 1 of the “Taking control of the email vendor selection process” article and let me know what you think!
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I think every email marketing and newsletter platform that we consider should offer features in four areas: sending capability, email design and creation, list management, and reporting and tracking. To choose the right email marketing provider, we should know what a good email marketing provider should do. http://emailmarketing.comm100.com/email-marketing-ebook/email-marketing-platform.aspx