Mapping the Social Media Landscape

Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge”. It’s also a wonderful way to communicate your message. Marketers that manage to become good at visual data communication can positively influence their companies into taking the right approach or strategy. Talking with the CEO or other managers about what all those metrics mean is sometimes a challenge, especially when they are not on top of the latest marketing trends or technologies.

When it comes to social media, a nice chart can do the talking job for you. The problem is finding the right one. The internet is now full of infographics for the social media space and each has its own particular characteristic. Here are some of the more interesting ones I found that try to map out the social media or social networking landscape. Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines.

National Geographic’s “World Wide Friends” illustration:

National Geographic Magazine World Wide Friends Illustration

National Geographic Magazine World Wide Friends Illustration

Overdrive Interactive “Social Media Map”:

Overdrive Interactive Social Media Map

Flowtown’s 2010 Social Networking Map:

The 2010 Social Networking Map

Flowtown's The 2010 Social Networking Map

Information Architect’s Web Trend Map 3.0:

Web Trend Map 3

Information Architect's Japan Web Trend Map 3

Harvard Business Review “Mapping the Social Internet”:

Mapping the Social Internet

HBR Mapping the Social Internet

Mapping Social Media and Internet Trends

What I like about the maps above is that each one is a great representation of the data it is trying to communicate. The maps that follow a known pattern (subway lines, political map, etc.) tend to be easier to understand because they represent images we’re already familiar with. In general, if it takes you more than a few seconds to understand what the map is trying to say, then it’s not a good map. Your audience, of course, will be the determining factor telling you whether one type of map is more appropriate than the other.

Have you found a good representation of the social media space? Please share!

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