The Effective Marketer

We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results.

You can see the results online on their website, but here’s a summary of average salary for selected titles:

• Advertising and Marketing Managers: $61,451
• Communications Manager: $72,606
• Corporate Event Manager: $66,581
• Marketing Communications Manager: $67,852
• Marketing Director: $75,870

Some interesting findings from the survey are:

• Women earn on average $13,134 less than their male counterparts
• 70% of respondents said they are happy with their current jobs
• Those with industry certifications enjoy an average of 18% higher salaries than their non-certified peers
• 94% of respondents reported working more than 40 hours per week, which is not very surprising but they slice this number based on pay level and find that those who earn more than $80K put in 60 hour or more per week than those earning around $57K who work 40 to 49 hours per week

The survey also breaks down salaries by industry and region, so it is worth checking it out and comparing your own salary with the results. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring.

Other sources for salary comparison can be found at:

• AQUENT | AMA 2009 Survey of Marketing Professionals
• PayScale.com Website
• Salary.com Website
• SimplyHired Website
• MarketingHire.com has some interesting links
• Glassdoor.com has salaries and reviews of companies

And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries. Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well.

Happy salary negotiation! 😉

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring, Marketing Planning, Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.