From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager”, by Ken Blanchard. There’s a specific passage I think is a great definition of effective managers, it reads:
Effective managers manage themselves and the people they work with so that both the organization and the people profit from their presence.
This is a simple but powerful thought. How are you making use of your time? How are you making use of your team’s time? Are the tasks you and your team working on going to directly affect the company’s ability to compete in the marketplace? Are the marketing campaigns you are planning or have planned going to directly influence sales? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line?
Food for thought.