“Think and say we” is Drucker’s advice. There are two good lessons here, one being that you should earn the trust of your team and you can only do that if they see that you are not going to go at it alone without giving them any consideration. It is also a good reminder of the great art of delegation, which is getting work done through others.
The marketing manager that thinks in terms of “we” will get more accomplished because he will be:
- Sharing with the team the vision and direction of the company and of the department
- Sharing with the team the marketing plan for the year and the goals for each campaign
- Asking the team for feedback, ideas, and criticism
- Giving feedback to the team on what they are doing right and what needs to be improved – Sharing with the company the successes the team as a whole has achieved
- Trusting the team to make the right choices at difficult moments and allowing them to make mistakes along the way
- Giving each team member additional responsibilities so they can learn and grow as professionals
- Taking on more responsibilities and important projects now that he can share with the team the burden of ensuring success
A final, bonus if you will, lesson from Peter Drucker’s insightful article is about the art of listening. He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective. So if you are ready to becoming an effective marketer, master these 8 principles (see previous posts for the other seven principles) and you will be one step ahead of the competition.
The road to effectiveness is not an easy one, but is definitely a rewarding journey.