Effective Marketer Principle 6: Focus on opportunities rather than problems

 

Have you ever run a marketing campaign that didn’t present any problems, hiccups, or unforeseen obstacles? Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events. How you approach such ‘events’ has a profound impact not only on the outcome of the said campaign but also on how your team and other professionals perceive you.

The whole subject of having a positive attitude, of looking at the glass half full instead of half empty, is a big subject and not what I intend to cover right now. My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “The Little Gold Book of Yes!”, by Jeffrey Gitomer (see link in my ‘books’ page). But let’s not digress. Peter Drucker talks about the principle of focusing on opportunities rather than problems as another good way of achieving results.

Problem solving, however necessary, does not produce results. It prevents damage. Exploiting opportunities produce results.” So if it happens that you encounter a problem as you execute your plans, instead of simply trying to fix it, think of what king of opportunity it brings. You probably heard of countless stories of how a company faced a crisis situation and was able to turn it around and come out even better than before (remember the Tylenol scandal? Johnson came out victorious after a well planned management of the crisis that could have cost the company dearly). So your job is to spot these opportunities and make the most out of them. Focus on Opportunities

Effective marketers are aware that focusing on opportunities rather than problems will yield better results. Next time you run into a glitch in your marketing plan, think how you can turn it into an advantage.

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